Mumbai, March 4: Summer is approaching and so is one of the most awaited tournaments. The Indian Premier League (IPL) 2022 returns to its original summer window, starting March 26. Over the years, every season of IPL has witnessed unbelievable moments of thrill and brilliance and has developed a reputation for generating extraordinary and high-octane cricketing moments. The tournament has consistently produced insane, unbelievable, and extraordinary cricketing moments, so much so that fans have come to expect such extraordinary action on a regular basis from the IPL.
To celebrate all the excitement and the return of the tournament to Indian shores, Star Sports, the official broadcaster of IPL, has launched ‘Yeh Ab Normal Hai’ campaign featuring MS Dhoni. The campaign film showcases Dhoni as a bus driver, who has stopped the bus in the middle of a very busy road. The traffic policeman arrives at the scene and questions Dhoni’s actions, to which he responds that they are watching the Super over of an intense IPL game.
When it’s the #TATAIPL, fans can go to any extent to catch the action – kyunki #YehAbNormalHai!
What are you expecting from the new season?@StarSportsIndia | @disneyplus pic.twitter.com/WPMZrbQ9sd
— IndianPremierLeague (@IPL) March 4, 2022
The traffic policeman treats this as a normal occurrence during IPL and drives away reinstating the fact that this fandom is normal for IPL matches. “Structured in four phases, the campaign turns the spotlight on fan frenzy and unique situations typically associated with the tournament as well as the distinct proposition of this year’s edition,” said Sanjog Gupta, Head – Sports, Disney Star. “(The campaign) adequately represents this, tying it with the social context of people discovering a “new normal” in their lives. The launch phase of the campaign strives to create a sense of excitement for the start of the 15th season, which promises to be the biggest ever.” Keeping in mind the popularity of IPL and the tremendous response received by the fans for Dhoni’s new look during the teaser launch, Star Sports will release the campaign film in seven languages including Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali and Gujarati.
