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PM to launch ‘LiFE Movement’

New Delhi, June 4: Prime Minister Narendra Modi will virtually launch a global initiative ‘Lifestyle for the Environment (LiFE) Movement’ on Sunday to invite ideas for adoption of environment conscious lifestyle.

Modi will also deliver the keynote address.

The launch will initiate ‘LiFE Global Call for Papers’ inviting ideas and suggestions from academics, universities and research institutions to influence and persuade individuals, communities and organisations across the world to adopt an environment conscious lifestyle, the Prime Minister’s Office said.

The idea of LiFE was introduced by the Prime Minister during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow last year.

The idea promotes an environment conscious lifestyle that focuses on ‘mindful and deliberate utilisation’ instead of ‘mindless and destructive consumption’.

The programme is taking place on World Environment Day which is celebrated annually on June 5 and is the UN principal vehicle for encouraging awareness and action for the protection of the environment.

It will witness participation of Bill Gates, Co-Chairman Bill and Melinda Gates Foundation, Lord Nicholas Stern, Climate Economist, Prof. Cass Sustein, Author of Nudge Theory, and Aniruddha Dasgupta, CEO and President World Resources Institute among others.

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