New Delhi, May 30 : With every other part of people’s life becoming high-tech, skin and hair care is going high-tech too. From simple cleanse-tone-moisturized routine in the past years, consumers today are looking for deeper solutions to their beauty goals.
They’re trading up for products with dermatological expertise, and in turn, are influencing the emergence of deep-expertise led brands and products, backed by dermatologists themselves.
“Consumers are far more aware of their own skin and hair care needs. And they’re demanding far more specificity and more performance from beauty products – a level of performance that earlier was obtainable only from a dermatologist’s intervention,” Vivek Singh, CEO, Co-founder, Anveya Living said in a statement.
“This has led to new-age brands deepening the level of expertise, performance and results built into their products. And thus, we have the emergence of brands that are co-creating products alongside dermatologists,” he said.
“Dermatologists bring their years of experience working with beauty-conscious consumers, their knowledge about the key challenges of skin and hair care, their insights into the root causes in different Indian populations and conditions, and their insights on what it takes to really solve the consumer’s problems,” says Singh.
“This brings the best of both worlds. Beauty brands are able to bottle the expertise of a dermatologist in their at-home products that provide convenience and delightful experiences as well. Decades-long experiences of dermatologists are being made widely available by beauty brands in the form of credible products, which replicate clinical results,” he added.
Clinical-Beauty brands like ThriveCo work with dermatologists and beauty experts through the stages of their R&D and formulation. Aided by the advancements in beauty tech and active ingredients around the globe, and by working with dermatologists to pack skin and hair solutions into a bottle, these brands are upping the level of delivery of the beauty industry in the country and worldwide.
This shift has combined the consumer focus of beauty brands with the domain expertise and clinical experience of dermatologists. The middle ground between skin medication and cosmetic products is enhancing the overall quality of personal care products, making it a win-win situation for the consumers and the industry alike.
with uni input
