ALTBalaji Marks Milestone: Celebrates Five Glorious Years  In Indian OTT Industry

Kolkata, April 16: Breaking barriers, entertaining the audiences with clutter-breaking content, and achieving milestones, India’s leading homegrown digital platform ALTBalaji completes fabulous five years on Saturday. Its a High5ForAlt as the platform celebrates 5 years of unlimited entertainment and creating nonstop, binge-worthy content for the viewers across the globe.

The platform has established a niche for itself in the originals space and played a vital role in inculcating an individual binge-watching habit amongst Indian audiences. With an exciting library of 90+ original shows on the app, ALTBalaji has been catering to fans of all genres, making ALTBalaji the go-to place for entertainment, especially during these trying times. Closer to its fifth anniversary, ALTBalaji for the first time forayed into the non-fiction reality space with the biggest and most fearless reality show Lock Upp.

With Kangana Ranaut as the host and controversial celebrity contestants as kaidi for 72 days in a jail, the show has become a blockbuster hit. Within the first 32 days of its launch the show garnered 200+ MN Viewers- the highest in the Indian Digital reality space.

ALTBalaji also became the first-ever OTT platform globally to release the metaverse-based game of Lock Upp where viewers can interact with the show’s universe and play to win real money! Out of its extensive list of shows, the highest-rated and most-watched series consist of Cartel, The Married Woman, Broken But Beautiful 3, Girgit, PuncchBeat Season 2, His Storyy, Main Hero Boll Raha Hu and many more.

ALTBalaji’s action-thriller web series Cartel was rated at 8.2; Broken But Beautiful 3 at 8.7, and Main Hero Boll Raha Hu at 8.7 on IMDB. The romantic series Broken But Beautiful 3 has been picked up as a case study since the show achieved 180 million viewers with 220 million impressions through our marketing campaign. On the other hand, ALTBalaji has been a pioneer in starting the trend of original soundtracks in the web-series space.

Original soundtracks like ‘Teri Hogaiyaan 2’ from Broken But Beautiful 3; ‘Bematlab’ from The Married Woman; ‘Ye Dil’ from His Storyy have garnered immense popularity in the audience. ALTBalaji has built a legacy of creating iconic shows like Crashh, The Married Woman, Mentalhood, Cartel and many more with equally powerful sequels like Broken But Beautiful 3, Puncch Beat 2, Dev DD 2 among others which the audience has lauded. The success of ALTBalaji seems to be growing every year along with the quality of its content, growing at an equally fast pace.

An outstanding yet unconventional lineup of shows like The Test Case 2, Mentalhood Season 2, Apharan 2, Bois Locker Room, #Hashtagwarrs and various other brilliant shows are on their way, ALTBalaji will continue to entertain its viewers by launching almost 25-30 shows in the upcoming year.

Speaking about the platform as it celebrates its fifth anniversary, content czarina Ektaa R Kapoor shared, “This is an overwhelming moment for all of us at ALTBalaji. Its been a glorious journey and the best time to be in the OTT business where we are charting a new course by creating path-breaking content. At ALTBalaji, we have always believed in creating and delivering a variety of content to our viewers and we started the year on a powerful note with our reality show Lock Upp. I want to thank viewers across India for their continued love and support.” With more exciting announcements, partnerships, and new shows, ALTBalaji continues to power through and reach out to viewers across age groups for both solo and family-viewing.