Star Sports unveils campaign to support India women
Mumbai, March 2: Ahead of the Women’s Cricket World Cup 2022, Star Sports, the official broadcaster of ICC events and India’s home tours, on Wednesday unveiled its campaign ‘Hamara Blue Bandhan’ to rally the nation behind the team. The campaign aims to epitomise the spirit of cricket and bring to life the bond that cricketing fans across India have with the women in blue.
The first campaign film of the series is dedicated to the upcoming World Cup and fans across India can follow the journey of the team during the prestigious tournament live and exclusive on the Star Sports Network and Disney+ Hotstar from March 4. India’s journey in the tournament begins on March 6 against arch-rivals Pakistan from 6.30 AM IST onwards. The campaign film is a clarion call to support the women as they showcase sheer resilience, grit, and determination against top cricketing giants in the world to attain their maiden glory at the biggest stage of cricket.
The film picks up from India’s heartbreaking loss during the World Cup 2017 final against England and highlights how close the team has come to becoming world champions. The fandom and support for women’s team has increased many folds since the 2017 final and the sport has given rise to many new heroes making them household names. The upcoming World Cup 2022 will be India’s chance to go one step further and become world champions.
