Sports

PCB Estimates Revenue From 4-Nation Series

Lahore, April 2: Pakistan Cricket Board’s (PCB) proposed four-nation Super Series, involving India, could generate USD 650 million revenue for the participants as well as the ICC. The proposal, which sees Pakistan, India, England and Australia playing a quadrangular T20 tournament annually, will be presented formally at the ICC Board meeting next week in Dubai, ESPNcricinfo reported.

PCB has envisaged the series to take place in September-October as it is the start of the season in Australia, India and Pakistan and near the end of the English season. With the PCB chairman Ramiz Raja taking keen interest in the series, the board further proposes that the hosting rights should be decided on the rotation policy and the ICC should have control over the event.

“This is a strategic paper in which the ICC and its members have been encouraged and invited to explore an untapped event opportunity around traditional rivalries in cricket, turn them into a cricket extravaganza, attract a new generation of cricketers, speed up cricket development and maximise revenues for the members,” a PCB official familiar with the plan told. “This concept not only provides context, it will also become a much-anticipated event across the globe as cricket fans and followers want to see Pakistan play India or Australia take on England or India meet England or Pakistan face Australia on an annual basis.” UNI

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