FIFA Gets In The Streaming Game With The Launch Of FIFA+
New Delhi, April 13 : Today with streaming becoming the norm for every form of entertainment, sports is not behind the times. Embracing this internet phenomena, FIFA, the world’s largest football governing body, is also getting into streaming mode with the release of its new app FIFA+. This app will give fans the opportunity to watch archived games coupled with current live matches, with the archived content reaching a total of 2,000 hours dating as far back as the 1950s. This year alone, the platform will be streaming nearly 30,000 thousand men’s games and over 11,000 women’s matches, with about 1,400 live matches being available for streaming each month. By the end of 2022, Fifa says it will offer the equivalent of 40,000 live games per year. In addition to the matches, the platform will provide match statistics, the latest news, interactive games, quizzes, predictions, and tournament information. With this digital platform, FIFA becomes the first sports federation to offer such varied and extensive coverage of all soccer related content. Concerning this new innovative streaming platform, FIFA President Gianni Infantino stated: “FIFA+ represents the next step in our vision to make football truly global and inclusive, and it underpins FIFA’s core mission of expanding and developing football globally. This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023. It will accelerate the democratisation of football, and we are delighted to share it with fans.” In addition to the live content, the platform will also feature a slate of Fifa+ ‘originals’, including feature-length documentaries and factual episodic series on some of soccer’s biggest stars. “Fifa+ represents the next step in our vision to make football truly global and inclusive, and it underpins Fifa’s core mission of expanding and developing football globally,” said Infantino. “This project represents a cultural shift in the way different types of football fans want to connect with and explore the global game and has been a fundamental part of my Vision 2020-2023.” FIFA+ will initially start with five languages — English, German, French, Spanish and Portuguese and will later expand add further editions in Mandarin, Bahasa, Korean, Japanese, Italian, Arabic and Hindi within a few months, with its ultimate aim being the localization of the sport and making FIFA the greatest authority on football. With the draw for the 2022 World Cup in Qatar having taken place earlier this month, FIFA is now hoping to generate momentum to the excitement and gather additional force ahead of the start of the competition in November. “We will be evolving continually to a point when we get to the World Cup, so at that point, we really will be able to showcase what FIFA+ is about,” said Charlotte Burr, director of strategy and corporate development at FIFA, adding that the platform will be the “companion experience to the World Cup.” One point to note is that FIFA+ will not, for all its extensive coverage be showing any live World Cup matches.
