Oscars To Add Additional Category Of ‘Fan Favorite’ Film At 94th Academy Awards
Los Angeles, Feb 15: In a new addition for the Oscars, the Academy Awards are now giving a voice to the people by revealing a new fan voted category.
On Monday, the Academy shared details on the new award, including how anyone can vote for any 2021 movie using the #OscarsFanFavorite hashtag on Twitter between now and Thursday, March 3.
The winner will be revealed during the awards show. Select participants also stand to win a trip to the 95th Oscars in 2023, where they can potentially present an actual trophy during the broadcast.
In addition to the fan-favorite vote, the Academy is asking audiences to use Twitter to vote for an #OscarsCheerMoment spotlighting moments that made them “erupt into cheers in theaters” while watching.
Five winners selected from the pool of participants will win a package, including tickets to a full year of free movies in a theater of their choice, streaming subscriptions, and exclusive items from the Academy Museum shop. The Awards had earlier proposed to add a category for Outstanding Achievement in Popular Films to its roster of awards back in 2018, though the proposal was eventually scrapped.
Meryl Johnson, VP of digital marketing at the Academy, told The Hollywood Reporter “We’re thrilled to partner with Twitter to help build an engaged and excited digital audience leading up to this year’s ceremony. Through these activations, social media users around the world now have more opportunities to engage with the show in real time, find a community and be a part of the experience in ways they’ve never been able to before.”
The Academy tweeted “Vote for your to favorite movie of 2021 for a chance to win a trip to the 95th #Oscars in 2023. Vote up to 20 times per day until 3/3 by tweeting your movie pick with #OscarsFanFavorite & #Sweepstakes or by visiting http://oscarsfanfavorite.com.”
The ceremony is set to air live from Hollywood’s Dolby Theatre on ABC Sunday, March 27.
