‘Anek’ Producer Devises Creative Challenge On Film’s Message Of Indian Unity
Mumbai, May 10: Ayushmann Khurrana’s upcoming film “Anek” is all the rage right now, focusing on the problem of regional divide in India.
The movie’s co-producer Benaras Mediaworks has created a unique challenge where they have asked contestants to remix the film’s trailer in their own style as part of ‘The Anek Challenge’.
One of the trailer’s most defining clips is where Ayushmann Khurrana is asking another person “Kaise decide hota hai sir? North India nahi, South Indian nahi, West Indian nahi, East Indian nahi, sirf Indian?”(How do you decide sir on what makes us not North, not South, not East, not West, just Indian?).
The most creative mind shall be declared the winner who in turn will be handed out “Anek” merchandise.
The winning reels will also have a chance to get featured.
Posting the clip they captioned: “Kya decide karta hai ki ek Indian, ‘Indian’ kaise banta hai?” “Aapke anokhe style se iss reel ko remix kariye using #TheAnekChallenge, aur tag kariye @tseriesfilms aur @benarasmediaworks ko & fill kijiye form jo hai @benarasmediaworks ke bio mein.”
“All those who take this challenge up and fill the form will win official #Anek merchandise. The most creative reels will get a chance to be featured on @benarasmediaworks and @tseriesfilms page. In theaters on 27th May, 2022. “ The clip has received widespread appreciation from the audience who have applauded the clip for its message of unity.
Various social media users took to Instagram and wrote in the comment section of Benaras Mediaworks.
One person wrote “We are indian#TheAnekChallange” Another person giving the comment a bit of a political twist wrote “When there is a cricket match between India & Pakistan… Taab decide hota hai “sirf India ” rest of the times Hindu-Muslim, NorthIndian-SouthIndian, HigherCast-LowerCast but never “WeThePeopleOfIndia ” Another was all praises and wrote “Omg what a dialogue…” In gratitude for the movie bringing in the North East, another user wrote “Thank you for depicting the picture or a condition of North East“ Another person wrote “Jiska dil mai India hai woh he Indian. Its just the love for India that makes a person Indian ”
