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Mia by Tanishq launches a special silver Rakhi collection

Kolkata : Raksha Bandhan is around the corner and it’s that time of the year when
bonds between siblings are celebrated and cherished with a token of endearment.
To celebrate the festivity of love and joy Mia by Tanishq one of India’s most fashionable
jewellery brands unveils a special silver Rakhi collection.
Raksha Bandhan makes it a perfect occasion to convey a heartfelt thanks to all the siblings
for their love, encouragement, for being the wind beneath her wings, being her mentor and
most importantly her partner in crime and her 3 AM best friend
Mia’s Raksha Bandhan collection is an assortment of silver talismans supported with a dori
and the designs are inspired by Origami; the paper folding technique, nostalgia and childhood memories. The Rakhis feature quirky texts and forms to celebrate the uniqueness of relation
you share with your sibling that is often looked at as fun-filled and cheerful. The silver Rakhi
charms are convertible and can also be worn as a pendant. The modular feature adds to the
beauty of this collection and makes it long-lasting. The collection is sweetly priced which
makes it perfect for gifting and cherishing the emotional bond of siblings and memory of
charms for lifetime.
To make this occasion even more exciting the brand is offering up to 20% off on select
products. The sale is valid for a limited time only. Be it brother-sister or sister-sister relation,
there’s something for everyone at Mia by Tanishq. Going by the traditions, giving return
gifts is also a ritual so make her feel special with an exquisite gold jewellery gift that she
can adorn and revere for a lifetime.
Speaking about the new collection, Shyamala Ramanan, Business Head, Mia by Tanishq,
said “Rakhi is an endearing festival. The joys of sibling or sibling like bond is unparalleled and
we at Mia wanted to participate with our consumers. Mia has always been the preferred
gifting option for brothers and it is almost an annual ritual. This year we decided to create
Rakhi that sisters can tie their brothers and even to their sisters. The collection is reflective
of the bond – thodi masti thodi cool but always precious! And when Rakhi is done, keeping
with the ethos of Mia as a wearable jewellery the Rakhi can be doubled up as a pendant.
So the circle of love is wrapped warm around you always! Our newly launched Rakhi edit is
an exclusive in house designed sterling silver collection available in all our Tanishq
showrooms, Mia by Tanishq exclusive boutiques and on Tanishq and Mia websites.”
To further make this occasion memorable for the customers, the brand is also offering an
aesthetic packaging with a customised heart-warming message. Wrap up all your love with
Mia’s Silver Rakhi and let them know how precious they are.
Choose from a wide variety of Mia’s Silver Rakhis now available across all Mia stores

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