Applause Entertainment and Zindagi enter strategic partnership to create S Asian Content

New Delhi, Sep 6 : Applause Entertainment and Zindagi have partnered to boost investment in South Asian content creation. Sameer Nair and Shailja Kejriwal, known for their work in television, have reunited after more than a decade. This partnership aims to produce a diverse range of South Asian narratives that appeal to a global audience. Sameer Nair, Managing Director of Applause Entertainment, expressed excitement about collaborating with Shailja Kejriwal and bringing South Asian content to a wider audience. Shailja Kejriwal, Chief Creative Officer of Special Projects at Zee Entertainment Enterprises Ltd, also expressed enthusiasm for working with Sameer again and creating groundbreaking content. The collaboration between Applause Entertainment and Zindagi is expected to lead to innovative global projects. Their previous collaboration at Star Plus and Imagine is a testament to their creative abilities.