Maaza Unveils Latest Campaign ‘Dildaar Bana De’ In AP, Telangana Regions

Hyderabad, Jan 28 : Maaza, Coca-Cola India’s homegrown mango drink has launched its latest campaign ‘Dildaar Bana De’ in the regions of Andhra Pradesh and Telangana on Friday. The new TVC campaign features Pooja Hegde, leading Indian actress and model who appears in many Telugu and Hindi films; along with the biggest star of all times, Amitabh Bachchan. The new TVC will be amplified across TV, digital, and radio with a 360-degree approach.

Maaza’s new ‘Dildaar Bana De’ campaign beautifully ties together the spirit of magnanimity with the king of fruits – the mango, also symbolic of prosperity & generosity. With its creative conceptualization, it intends to strike a chord with people who often go out of their way to help others with acts of magnanimity and kindness. The brand’s objective is to continue being the country’s loved mango drink, made with delicious mangoes, sourced locally from Indian farmers.

The company aims to strengthen its hyper-local approach leveraging cultural nuances in the markets of Andhra Pradesh & Telangana. Its association with Indian actress Pooja Hegde as the new face of Maaza is aligned with this vision. Announcing the launch of the new campaign, Ajay Konale, Director Marketing, nutrition category, Coca-Cola India and Southwest Asia said, Maaza is known for its unparalleled taste of real, authentic mangoes and is a leading brand in the Mango segment.

With this new positioning, we now aim to evolve the brand’s purpose, making it synonymous with Generosity & ‘Dildaari’. He said “Andhra Pradesh and Telangana are key markets for us in India, and thus we decided to initiate the movement of Dildaari here.”