New Delhi: Rural commerce platform Rozana has secured $30 million (around ₹275 crore) in a fresh funding round led by existing investors Bertelsmann India Investments and Fireside Ventures. The round also saw participation from Spark Growth Ventures and the family office of Bikaji’s promoters. Around $5 million of the funding came in the form of debt financing.
With the latest investment, Rozana’s valuation has climbed close to $200 million, more than doubling its previous valuation of around $80–85 million recorded in 2024, when the company had raised $22.5 million.
Expansion and technology focus
The newly raised capital will primarily be used to strengthen the company’s technology infrastructure, expand its product portfolio, and launch private label products. The startup also plans to deepen partnerships with leading FMCG and consumer brands.
Rozana offers a wide range of products including grocery staples, snacks, apparel, toys, stationery, electronics, and household items. Grocery staples and snack products currently account for nearly 40% of the company’s total sales.
Growing rural retail network
The company operates an omnichannel rural retail network covering more than 21,000 villages across Uttar Pradesh and Haryana. It currently runs over 75 physical retail stores and aims to expand this number to more than 200 stores in the coming years.
Instead of expanding aggressively into new regions, the startup has recently focused on strengthening its presence in existing villages, aiming to serve more households and increase customer spending through a broader range of products.
Founders and operations
Rozana was founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher. The company started operations in Rae Bareli district of Uttar Pradesh and has gradually expanded to 16 districts across Uttar Pradesh and Haryana.
Future expansion plans
The company plans to expand its operations into additional states, including Madhya Pradesh, Odisha, and Punjab, while continuing to deepen its presence in its existing markets.
Revenue growth
Rozana reported ₹272 crore in revenue for FY2025 and is targeting ₹600 crore in revenue for FY2026. In February alone, the company generated around ₹70 crore in revenue, indicating an annualised run rate of nearly ₹840 crore.
Rural market opportunity
India’s rural market presents a massive opportunity, with over 200 million rural households spending more than ₹20,000 per month on average across categories such as groceries, FMCG products, apparel, and consumer goods.
Industry data suggests that rural consumption has grown faster than urban consumption in recent quarters, highlighting the increasing demand for organized retail and digital commerce platforms in rural India.
