Horlicks Women’s Plus Partners With Apollo Clinics To Offer Free Vitamin-D Testing

Kolkata, Jan 12: HUL’s Horlicks Womens Plus has launched a month-long campaign in association with Apollo Clinics to raise awareness around Vitamin D deficiency and bone health amongst women.

The two have come together to raise awareness on bone health to drive the adoption of optimal nutrition, physical exercise, and regular screening, according to a media statement here on Wednesday.
In the campaign, Horlicks Women’s Plus and Apollo Clinic have partnered to offer a free Vitamin D test for all the women over the age of 30 across all Apollo clinics in Hyderabad, Delhi, Mumbai, Pune, Kolkata, Bengaluru, and Chennai this month.

Krishnan Sundaram, Vice-President, Nutrition, Hindustan Unilever Limited, added, “With a clear purpose of driving a culture of wellbeing in India, as the market leader in women’s wellbeing, HUL is extremely glad to partner with Apollo Group in the effort to increase awareness of the optimal nutrition, physical exercise, and regular screening tests as a practice. We are starting this journey with a Joint Awareness Campaign on Horlick’s Women’s Plus, which is a clinically proven bone health nutritional beverage, from the Horlicks portfolio. We believe it can make a difference to awareness levels and subsequently reduce the burden of Vitamin D deficiency in India.”

Till date, 18000+ women have got themselves tested in the campaign.