New Delhi, June 15: Over 21 epic days in Goa, prepare to witness a battle for survival like no other as eight influencers – Parth Samthaan, Bhavin Bhanushali, Ruhi Singh, Vagmita Singh, Rowhi Rai, Mridul Madhok, Sakshi Chopra, and Aakash Mehta navigate through a series of challenges in ‘Social Currency’.
With a mission to earn their rank and the much-needed cash to survive, ‘Social Currency’ will see these influencers battle it out to claim their rightful spot of being the ‘Top Influencer’ along with a whopping Rs 50 lakh cash prize! Produced by SOL Production Pvt. Ltd, this first-of-its-kind influencer survival challenge will stream on Netflix starting June 22.
From being strangers to ‘unboxing’ their first impressions; from forming alliances to competing against each other in tasks; from managing their e-wallets and ensuring they have enough balance for roti, kapda and makaan; watch these influencers start afresh with literally zero followers and build their way up in a roller coaster of a journey.
Throughout the season, the audience will also be treated to exciting tasks by none other than one of the most googled celebrity in India with over 50 million followers – Sunny Leone, a man of many talents and ruling the hearts of audiences across social media platforms – Ashish Chanchlani, internet sensation who is very well known for her many comic alter egos – Kusha Kapila, and the chart-topping musical wiz – Badshah who always has the audience dancing to his tunes.
Sunny, who came with a unique challenge for the influencers on Social Currency, said, “There is just one piece of advice that I have for all the influencers participating in Social Currency and that is – be you and love yourself. You should never change who you are. This is a show, enjoy it. Win the show in your own way. Can’t wait to binge watch Social Currency on Netflix.”
Kusha Kapila, who has been a game changer in creating short form content shared, “I think this is a completely new genre of content jahan pe aapko ‘influencing’ kar ke dikhaani hai. To shed everything you’ve already earned, and to go in a competition like this, and to put yourself out there to the world… just WOW! Through the challenge that I had for the influencers, I pushed them to get out of their comfort zone and I have faith in each one of them! Watch them in action very very soon, only on Netflix.”
Social media rockstar, Ashish Chanchlani further added, “Social Currency is a game-changer, forcing influencers to go beyond their virtual personas. I am thrilled to have witnessed the raw talent and their determination unfold. A huge shout out to everyone and I would like to prep the audience by saying – get ready for an epic social experiment, guys!”
