New Delhi, June 8: Adding another degree of excitement to its signature McSpicy Fried Chicken range, McDonald’s India (West and South), has taken a power-packed leap by signing the ‘Young Tiger of Tollywood’, NTR Jr as its brand ambassador.
The brand has launched an action-packed TV commercial conceptualised by DDB Mudra, featuring the mass superstar, wherein he is seen driving the message #DontExplainJustShare in his quintessential cheeky style.
The brand has reimagined the offering of its marquee chicken range – McSpicy Fried Chicken by introducing the ‘McSpicy Chicken Sharers’ in first-time ever sharing buckets. The brand film highlights this proposition of ‘just sharing’ the McSpicy Chicken with everyone without any need for explanation, as the delectable spicy flavour must be experienced by all.
This latest TV commercial features a delightful surprise with the actor in a playful and whimsical setting. With a touch of magic and a cheeky remark, NTR Jr perfectly captures the essence of the #DontExplainJustShare theme of the new offerings.
In the TVC, he is seen tinkering with the moon charismatically to make sure his favourite McDonald’s store remains open so that he can keep devouring the McDonald’s McSpicy Chicken sharers with his friends. In the other one, he takes down a thug without giving up his meal and at the same time ends up sharing the McSpicy Fried Chicken with the ruffian.
Arvind RP, Chief Marketing Officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy Fried Chicken with friends and family.”
NTR Jr said, “I’m happy to join McDonalds’s (W&S) as their brand ambassador for McSpicy Chicken Sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy Chicken Sharers campaign speaks volumes about this spirit – #DontExplainJustShare .”
Rahul Mathew, Chief Creative Officer and Executive Director, DDB added, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy Chicken Sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”
