Mumbai, July 25 : FUJIFILM India, a trailblazer in cutting-edge medical technology and healthcare solutions on Tuesday said that it has appointed Sonali Bendre as its esteemed Brand Ambassador for breast cancer screening advocacy.

Sonali Bendre’s incredible journey of resilience and determination emerged as a powerful voice in the fight against cancer which perfectly aligns with FUJIFILM India’s mission to advocate good health and empower individuals in their fight against adversities.
Cancer has been on the rise worldwide and is expected to increase the global burden by at least 60% by 2040. According to WHO Report on Cancer 2020, cancer is responsible for 1 in 6 deaths globally. In India alone, the cancer burden is burgeoning rapidly. The Globocan data 2020, states that in India, Breast Cancer accounted for 13.5% (1,78,361) of all cancer cases and 10.6% (90,408) of all deaths. This also makes it the most common cancer in India. The data significantly speaks volumes about the importance and attention it needs to be addressed. .
Speaking about the remarkable collaboration, Mr. Koji Wada, Managing Director of FUJIFILM India, averred, “We are honoured to have Sonali Bendre as our Brand Ambassador for the Breast Cancer screening advocacy of our Healthcare Business. Her extraordinary fight against cancer and then coming out of it as a warrior serves as a beacon of hope, resilience, and unwavering determination.
Through this partnership, we aim to amplify our message of early detection and provide accessible healthcare solutions to women across the nation. At FUJIFILM India, we understand that delivering cutting-edge technologies and advanced medical products is not our sole responsibility as a pioneer in the industry but advocating awareness is equally important.”