Women Not Mere Caretakers: Pankaj Tripathi to Endorse Gender Equality In Kitchen

New Delhi, March 11 : The stereotype that the kitchen is a woman’s place is deeply enrooted and indoctrinated in society. Even in double-income households, the wife has to cook the meals of the day. “RasodeMeinMardHai, a social initiative launched by BL Agro, was launched with a TVC featuring actor Pankaj Tripathi, the Brand Ambassador, along with other actors Manoj Bajpayee and Nawazuddin Siddiqui during an event held on Friday. “Functional beliefs about the basic social category of genders, like men are the breadwinners and women are the caretakers, are threaded into our daily fabric. These topics are nuanced and complex, but they need an immediate mindset change, a sustained and systemic one. And that’s what the #RasodeMeinMardHai social initiative pushes. It weaves a different story and promotes a sense of responsibility in men towards the kitchen,” Tripathi said during the launch of the initiative. “Lending my voice to the initiative to shape a new narrative and smash the preconceived notion that women must shoulder all kitchen duties,” Brand Ambassador of Bail Kolhu, the mustard oil brand, added.