Mumbai, Sep 30 : Video streaming platform ZEE5 has announced its new campaign #ZEE5SaradinerSangee to celebrate the Durga Puja.
The platform aims to bring Maa Durga to the wider public by telecasting Puja rituals remotely and showing over 40 renowned pandals virtually to the viewers. The Puja celebrations will be live-streamed from pandals in Kolkata and other Indian cities.
ZEE5 has conceptualised its 360-degree campaign, #ZEE5SaradinerSangee, with the aim to highlight the Bengali content available on the platform.
Talking about the campaign, Abhirup Datta, head, AVOD marketing, ZEE5 India, said the campaign intends to bring joy, enthusiasm and vigour of Durga Puja to millions of audiences.
“Durga Pujo upholds the heritage of Kolkata on the global map and as a brand present in over 190 countries, this is our endeavour to create unique experiences uniting Bengalis from across the world,” he added.
The platform claims to include virtual pandal hopping experiences of various rituals such as Kola Bou Snan, Pushpanjali, Sondhi Puja, Kumari Puja and Dashamir Devi Baran and Sindhur Khela.