Kolkata, Feb 12 : Saregama in collaboration with national award-winning musician Anupam Roy is going to release their first Bengali song ‘Putul Aami’ featuring prominent actors Riddhi Sen and Surangana Bandopadhyay. Roy becomes the first exclusive non-film partner for Saregama.
They will be releasing 4 songs of different genres throughout the year. With the contemporary new love song ‘Putul Aami’, Anupam talks about modern love which is not an old school romance. Especially released on the occasion of Valentine’s Day it features the popular young real-life couple Riddhi Sen and Surangana Bandopadhyay who will be partnering for the first time as an onscreen romantic couple in the music video. ‘Putul Ami’ narrates the story of a man (Riddhi) who has been friendzoned.
He feels like a puppet on a string constantly moving to the whims and fancies of the woman he desires (Surangana). The video shall feature Anupam himself. The parallel story shall feature a female doll maker (Surangana) who is constantly trying to create the doll of her ideal man, while the guy next door (Riddhi) who is in love with her is always waiting for her to notice him. Do the couple unite in the end? All questions will be answered this Valentine’s Day. Roy, who is known for his plethora of love songs, talks excitedly about this fresh number is a coming of age love song where a partner keeps getting hurt. One doesn’t know about the other person’s position in their life. The strings of control of their life are in someone else’s hand. Almost like a puppet in the whole scheme of things” Positive about this association and Saregama’s contribution to the Bengali music industry Vikram Mehra, MD, Saregama India Limited said, “Saregama has believed that regional music consumption will hold a definitive stronghold over the entire Indian music landscape. We are betting big on regional tunes and stories.
Taking a leap in the Bengali music space, we look forward to this long-term association with Anupam Roy, who I believe is one of the greatest present-day Bengali musicians. We hope to create music that passes on for generations to come with Anupam.” Marking Valentine week, the teaser of the song launched in the presence of artists Anupam Roy, Riddhi Sen and Surangana Bandopadhyay. Composed, sung and written by Anupam Roy, featuring Riddhi and Surangana, ‘Putul Aami’ releases this February 14 (Valentine’s Day) on the YouTube channel of Saregama. The song will be available on all leading OTT platforms i.e. Spotify, JioSaavn, Resso, Gaana, Wynk, Hungama etc.
