Kyra, India’s First Virtual Influencer; Rocks In Social Media Platforms
New Delhi, June 8: The 22 Yr. Old Delhi girl has become the most haunted and searched sizzler in social media. People who make their mark as influencers is not unusual now-a-days. Internet is hooked to various influencers for content and users are left amused. Kyra, has become the first virtual influencer of India on Instagram with her charm.
Amid a surge of virtual influencers around the world, has successfully joined the game with Kyra, a photo-realistic virtual influencer who is on her way to getting 100k followers on the app.
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Created by TopSocial India, the avatar is billed as the country’s “Virtual and Meta Influencer”. An influencer for the Metaverse, commonly known as a “Meta Influencer”, Kyra is a 22-year old from Delhi, who loves travel and modelling.
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“We want Kyra to go beyond just being a simple CGI character or influencer. She is an independent Meta-Influencer on the web. We are working with partners in AI technology which will enable her to study social media trends online and create content autonomously. We believe that is where the future of virtual influencers and content lies,” Himanshu Goel, Business Head at TopSocial India, told AD Gully when the avatar was introduced in January.
Now, Reels of her chilling in a pool or scenes from a photoshoot at the beach or in front of Jaipur’s Hawa Mahal have left netizens intrigued. Although some find it hard to believe and have commented that there’s a need to improve the quality of the computer-generated image (CGI) of Kyra, her posts have seen a great form of engagement.
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Her posts of doing Yoga or enjoying sumptuous food are similar to those of any influencer, doing photoshoots in picturesque views and heritage sites.
Inspired by the world’s first virtual influencers like Lil Miquela, with over 3 million followers, or Rozy from South Korea with more than 100 sponsorship deals, Kyra is India’s contender in the top marketing sector where the ageing of models or scandals or even fatigue may be irrelevant.
