New Delhi, July 27 : Iconic music festival Lollapalooza sets to breach a new frontier in what will be the eighth destination of the festival in Mumbai, bringing with it— its brand of unique, diverse and exciting flavours from the world of music.
“Lollapalooza India will be a two-day musical extravaganza to be held in Mumbai on January 28th-29th, 2023. BookMyShow (BMS) will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell, WME and C3 Presents,” a statement said on Wednesday.
“Following a philosophy of ‘Mix the music, generations, reunite the most advanced music experts and a Neophyte public’, Lollapalooza India aims to bring together music aficionados across genres, entertainment enthusiasts, global and Indian audiences that are seeking marquee, unique experiences at par with international standards,” it said.
“The inaugural Lollapalooza India will be open to over 60,000 fans each day and will be a treat for Indians and Asians all across. Featuring four stages with over 20 hours of unforgettable live music performed by some of the biggest names globally and locally, the festival is truly an experience of a lifetime with innovative culinary selections, art, fashion and much more to be witnessed in India,” the statement further read.
Ashish Hemrajani, Founder & CEO, BookMyShow said in a statement,“Lollapalooza is not just a multi-genre music festival, but an alternative music experience, having driven an entire generation of alternative rock music and grunge movement into mainstream sound. Some of the biggest names like ‘Pearl Jam’, ‘Red Hot Chili Peppers’, ‘Nine Inch Nails’, ‘Rage Against The Machine’ that were brought to the world stage through their early performances at Lollapalooza, went on to make history.”
“BookMyShow is proud to bring Lollapalooza to India – making it the eighth country and the fourth continent to do so. With a mix of some stellar Indian talent and global artists coming together on the same stage, we expect nothing short of magic,” added Ashish.
“The music of India is transcendental, it draws our spirits East,” said Perry Farrell, Founder, Lollapalooza.
“Lollapalooza is an instrument for unity, peace, and education utilizing the universal languages of music and art to find common ground. You may be excited, and we are equally as excited,” added Perry.
“Lollapalooza has always been about exploring boundaries, musically and geographically. We are excited to introduce Indian and Asian fans to an entirely new festival experience that has been a significant time of passage for millions of music fans around the world for more than three decades,” said Charlie Walker, Partner, C3 Presents.
Amongst the biggest globally, this multi-genre music festival carries the legacy of having changed the course of alternative-rock music on the global stage. From introducing genre-defining acts and artists to the world, making them household names, Lollapalooza is a melting pot of myriad genres comprising pop, rock, metal, punk rock and hip-hop as well as indie, Electronic Dance Music (EDM) and techno.
Registrations for Lollapalooza India will be starting Wednesday.
