Mumbai, Feb 23: NFT marketplace LTD.INC on Wednesday said it has partnered with denim brand Wrangler and Grammy award winning artist Leon Bridges to launch 75 digital non-fungible tokens (NFTs), crafted around a rare denim suit made exclusively for the singer-songwriter.
“LTD.INC has entered into this partnership to celebrate Wrangler’s 75th anniversary, wherein it will launch 75 digital-only NFTs, crafted around a rare denim suit made exclusively for Leon Bridges,” it said in a statement issued here.
A second drop will feature the first-of-its-kind physical replica + digital NFT of the suit, to be unveiled at a private New York Fashion Week event in September, it said. “We are honored to partner with Wrangler and Leon Bridges to launch the ‘Mr. Wrangler’ NFT collection for the brand’s 75th anniversary. The collection represents a first of its kind NFT class that crosses the physical, digital and virtual worlds,” LTD.INC CEO Daryl Kelly said.
In addition to owning the art, each “Icon” NFT gives collectors access to digital communities, a virtual Metaverse wearable and one VIP pass to a by-invitation-only, private performance by Leon Bridges at New York Fashion Week in September 2022.
“Over the last year, we have been forging partnerships with well-established artists, brands and creators to help them step into space and craft thoughtful NFT collections that bridge the gap between the physical and virtual economies, allowing them to connect with their audiences in new and exciting ways,” Kelly added.
LTD.INC is collaborating with Offsetra, an organization who supports businesses in achieving their net zero ambitions, to ensure the ‘Mr. Wrangler’ collection is a completely carbon-negative project, it added.
