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Flipkart Apologises Over Women’s Day Message On Kitchen Appliances
Chennai: On International Women’s Day, which was observed on March 8, e-commerce platform Flipkart sent out a message promoting kitchen appliances.
The message read : “Dear Customer, This Women’s Day, let’s celebrate You. Get Kitchen Appliances from ₹ 299 [sic],”
The eCommerce brand has now shared an apology and wrote, “We messed up and we are sorry. We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day message shared earlier.”
We messed up and we are sorry.
We did not intend to hurt anyone’s sentiments and apologise for the Women’s Day message shared earlier. pic.twitter.com/Gji4WAumQG— Flipkart (@Flipkart) March 8, 2022
Several users claimed that brand’s communication was sexist and that it was reinforcing stereotypes.
Twitter was flooded with negative reactions from the netizens. Check out a few tweets below.
“Epic Failure on Women’s Day by Flipkart – reducing women to the kitchen and making it sound like a favor!” one person tweeted.
“If Flipkart actually promotes home gym set up on women’s day, that would be a game changer but alas,” wrote another user.
Another person tweeted, “Flipkart on Women’s Day literally saying, ‘Go back to kitchen.'”
why is flipkart doing a discount on kitchen appliances on women’s day??
— prachi (@preg_mi) March 8, 2022
This women’s day @Flipkart wants you to think ” Kitchen is where women belong” #WomensDay @TanushreePande pic.twitter.com/mY233eHr9Y
— sums (@sumsups) March 7, 2022
@Flipkart : Is this your view on women’s day? A women is bound only to kitchen? Isn’t it an insult to womenhood? pic.twitter.com/YnHM81HCeu
— Abhijeet (@ItzMeAbhijeet) March 7, 2022
