Blue Star Launches Comprehensive Range Of Affordable ACs

Mumbai, Apr 5: Blue Star Limited, an Indian multinational electronics company, on Tuesday unveiled a range of ‘affordable-yet-best-in-class differentiated’ split ACs, for this summer season.

Overall, the company has launched nearly 50 models across the spectrum of inverter, fixed speed, and window ACs. The range comprises 3-star, 4-star, and 5-star inverter split air conditioners that are available at attractive prices in the Tier 3, 4, and 5 markets starting from Rs 30,990.

The ACs are available in various cooling capacities ranging from 0.8 TR to 2 TR. With today’s launch, the company aims to capture a market share of 14 per cent in 2022.