Ashok Leyland Ties Up With Mahindra First Choice Wheels
Chennai, Apr 18: Ashok Leyland, the flagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, today signed a MoU with Mahindra First Choice Wheels Ltd (MFCWL) to launch an exclusive hybrid ecosystem for its used commercial vehicle business.
The digital platform will facilitate an exchange and proper disposal and purchase of old commercial vehicles, a Leyland release said.
With the entry into this segment, Ashok Leyland aims to streamline the used vehicle market by leveraging its digital ecosystem, its existing and potential channel partners for physical interactions in over 700+ Parking Yards spread across the country and other advanced technologies.
Through effective and efficient processes, the company will bring in more transparency into this space thereby increasing options to reduce the number of old vehicles plying across the roadways of India.
