Bengaluru : Flipkart is gearing up for the 8th edition of “The Big Billion Days” and is working actively with its Flipkart Samarth artisans, weavers and handicraft makers to enable their livelihoods and business growth.
Flipkart is India’s homegrown e-commerce marketplace.
This TBBD has curated a special line of products under the theme ‘Artforms of India’ as they tap into the pan-India consumer base who shop online during the festive season.
Flipkart Samarth is designed to democratize e-commerce through technology and build a sustainable and inclusive platform for the under-served domestic communities.
It has been working with government entities, livelihood missions and NGO partners.
The programme has grown 7x in sales since last year and now impacts 9,50,000 livelihoods by providing them with greater market opportunities and hand-holding them to make them comfortable with digital commerce.
Last year, the artisans who were a part of Flipkart’s annual festive event saw a 2.5x increase in their revenue compared to the non-festive period.
This year, ‘Artforms of India’ will bring to consumers products from across the country that have a rich cultural heritage and high regional significance.
Flipkart’s Jagjeet Harode said the company is looking forward to giving the beneficiaries an inclusive platform where they can showcase their diverse products, through a dedicated storefront and collection.
“Our aim is to ensure that Indian consumers, while making a purchase, are able to envision their contribution in impacting the livelihoods of these communities,” he said.
‘Artforms of India’ will see a limited edition of 28 products, curated by partners such as Garvi Gurjari, one of the largest emporiums from the western region, impacting close to 2,000 plus artisans across the state.
TRIFED’s Pravir Krishna said the firm aims to open up the tribal market economy to the world as the community has immense untapped potential.
However, they lack the skill of marketing, he said. “Flipkart’s Big Billion Days will not only provide a great platform to showcase these unique handicrafts by tribal communities but will also help elevate the TRIFED’s mission and vision and will make these products reach the masses,” Krishna said.
“I am feeling very happy that my product will get a platform in Flipkart through our Guwahati Seller Point and it gets a market in the whole country,” Sunmoni Kalita, an artisan associated with Lakhyajyoti Self-Help Group under the DAY-NULM programme, said.
In addition to this, Flipkart is also introducing its 3D and AR capabilities through Flipkart Camera to offer an immersive experience to consumers shopping products from ‘Artforms of India’.
Consumers will be able to interact with select handcrafted items across handbags and home decor products or view them in their space. Through this experience, Flipkart is truly bringing technology to democratize and empower the under-served sections of society.
